Rationale
To give ‘MASS’ a strong symbol, which one visually imparts excellence, creativeness and authority within the framework of contemporary art. The logo is a simple interplay of the acronyms, M A S S, to suggest constant movement. The typography selected is smart and clean-cut to convey modern. The words, ‘Modern Art Society Singapore’ are in grey, to project an artistic feel and are integrated into the design. The bright red represents Singapore and grey is to symbolise intelligence, and blank white in the word MASS is to indicate the mindset for accepting new expression of artworks. The simplicity of the design conveys the feeling of friendliness and evolution; hence it will carry through the digital era.
Designed by
TEO Choon Wah, Robert
MASS Logo
- High Resolution (PDF)
- Vector (AI)
Historical Logos
The First Logo (1964 – 1987)
Designed by LUO Pook Chiang, Mark
The Second Logo (1987 – 2013)
Designed by LUO Pook Chiang, Mark