MASS Logo

MASS-Logo

Rationale

To give ‘MASS’ a strong symbol, which one visually imparts excellence, creativeness and authority within the framework of contemporary art. The logo is a simple interplay of the acronyms, M A S S, to suggest constant movement. The typography selected is smart and clean-cut to convey modern. The words, ‘Modern Art Society Singapore’ are in grey, to project an artistic feel and are integrated into the design. The bright red represents Singapore and grey is to symbolise intelligence, and blank white in the word MASS is to indicate the mindset for accepting new expression of artworks. The simplicity of the design conveys the feeling of friendliness and evolution; hence it will carry through the digital era.

Designed by

TEO Choon Wah, Robert


MASS Logo


Historical Logos

The First Logo (1964 – 1987)

MASS_Logo_1964-1987
Designed by LUO Pook Chiang, Mark

The Second Logo (1987 – 2013)

MASS_Logo_1987-2013
Designed by LUO Pook Chiang, Mark